DOJA CAT x YOUTUBE -
LIVE PERFORMANCE [NEW YORK CITY]

DOJA CAT x YOUTUBE -
LIVE PERFORMANCE [NEW YORK CITY]

TECHNICAL ARTIST | TECHNICAL DIRECTION

OVERVIEW

OVERVIEW

OVERVIEW


For YouTube's 2023 Brandcast event at Lincoln Center, New York City, I was tasked with creating a memorable finale featuring Doja Cat. I utilized Real-Time VFX and Image Magnification (IMAG) to enhance her live performance, focusing on delivering a cohesive and immersive experience for the audience. This integration of technology and performance art elevated the stage presentation, marking a significant achievement in live event production.



For YouTube's 2023 Brandcast event at Lincoln Center, New York City, I was tasked with creating a memorable finale featuring Doja Cat. I utilized Real-Time VFX and Image Magnification (IMAG) to enhance her live performance, focusing on delivering a cohesive and immersive experience for the audience. This integration of technology and performance art elevated the stage presentation, marking a significant achievement in live event production.

APPROACH

APPROACH

APPROACH

Doja Cat's performance was designed to introduce her new album and a darker, more introspective brand persona. I employed Notch.One to craft real-time visual effects that matched her artistic vision. Additionally, I coordinated closely with the IMAG video crew to ensure the visuals accurately reflected her intended narrative. The final presentation was a compelling visual experience that effectively captured the essence of Doja Cat's transformation and artistic evolution.



TOOLSET & HIGHLIGHT REEL

SOFTWARE: NOTCH.ONE | UNREAL ENGINE | HARDWARE: BROADCAST CAMERAS

NEW YORK

NEW YORK